Companion Tumblr to dirtyfeed.org. “Written” by John Hoare.
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There’s a really nice soaps promo running on ITV at the moment. OK, so the choice and style of song is a bit of a cliche, but it’s really well put together - and I’m a sucker for promos that use specially shot material rather than just bodging together a load of clips from episodes and hoping for the best.
So, I search to see if ITV have uploaded it to their site. They have. Excellent. Always infuriates me when companies create nice promos and then don’t upload them anywhere online - missing out on the chance for other people to link to it and do their work for them. So, I settle down to watch it again before linking to it…
…and am faced with a 30” advert for the Chelsea Building Society.
Now, don’t get me wrong. I’m not against adverts per se. (A well-made 30” commercial can be more entertaining than a badly-made 30 minute sitcom episode.) My issue is that I’ve already settled down to watch something that is promotional. To add extra promotional messages on top of that is ludicrous.
This soaps promo is advertising showings of Coronation Street and Emmerdale - two soaps which already have advertising attached, whether watching it on linear television or on demand. The purpose of this promo should be to increase viewership for those ads - not use it as an excuse to throw an extra advert in front of something which is already an advert.